Hooray!- at last some signs of digital innovation combine with good old fashioned common sense in the newspaper industry. In contrast to the crude attempts by Murdoch to simply charge consumers for something they can get for free elsewhere, Trinty Mirror is trying something new. Or is it something old?
The Daily Mirror’s site 3am.co.uk is planning to focus on delivering site that creates a loyal audience they can sell to advertisers, rather than chasing headline vistor numbers. As Charlie Becket from Polis so succinctly puts it “If they (consumers) don’t value what you’re doing then you can’t monetise it”.
What a breath of fresh air, rather than complaining about lost revenue from making something people don’t want anymore, here is a newspaper thinking about how to use their skills to create something that people do want….