Brands, sponsorship and the Olympic Games

Here are a couple of things I’ve written recently during the Olympic Games…..

First up some thoughts on how brand’s have approached their advertising, and the benefit of making people laugh,  first published on The Drum……

The Drum  – Are the Rio Olympics ads living up to the greatest, most emotional show on Earth?

And second, is a piece on the BBH Sport blog about the opportunity brands have to take more responsibility in cleaning up sport……

Giving in order to receive – a different way to look at Olympic sponsorship

…..Any thoughts welcome!

 

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